The Famous Idaho Potato Bowl is an NCAA-sanctioned post-season college football bowl game that has been played annually since 1997 at Bronco Stadium on the campus of Boise State University in Boise, Idaho. The game was established in 1997 as the Humanitarian Bowl, sponsored by the World Humanitarian Sports Hall of Fame.
The game was sponsored by Micron Technology from 1999 to 2002 under
the name Crucial.com, which sells computer memory upgrades from Micron.
The bowl game had no sponsor for the January 2004 game. In December
2004, the name was changed to the MPC Computers Bowl. MPC Computers was
formerly MicronPC, the computer manufacturing division of Micron, but
split from Micron and has no affiliation with Micron. In April 2007, it
was announced that the bowl will again be called the Humanitarian Bowl.
In May 2007, Boise-based Roady's Truck Stops was announced as the new
sponsor, thus renaming the game the Roady's Humanitarian Bowl. On May
25, 2010, mobile business application, uDrove became the sponsor of the
Humanitarian Bowl, signing a four-year agreement to replace Roady's. On
August 3, 2011 The Idaho Potato Commission signed six-year naming rights
deal to sponsor the bowl. With fifteen games played through 2011, it is
the longest running cold weather bowl game currently in operation.
